Five-race series, including the world’s toughest and most famous off-road race the SCORE Baja 1000, to be televised on ESPN International networks in Latin America, the Caribbean, Australia and New Zealand
RENO, Nev.—SCORE International® announced today, as part of its ongoing global media expansion, that it has signed an agreement with ESPN to broadcast all six (6) of its 2014 U.S. one-hour television programs, featuring the entire 2014 SCORE World Desert Championship® race series, throughout Latin America, the Caribbean, Australia and New Zealand.
This will deliver all of the action of SCORE International’s 2014 season, including the legendary SCORE Baja 1000®, to its passionate fan base in Mexico, Central and South America on the world’s premier sports entertainment entity.
“We are thrilled to be licensing our television programming to ESPN throughout Latin America” said Roger Norman, owner of SCORE International. “SCORE International and its sponsors have invested significant resources this year to create world-class television programming of our race events for broadcast across the U.S. Now, we’ll be able to further expand our media capabilities to share this incredible content with some of our most passionate fans – in Mexico, throughout Latin America and around the world.”
The six (6) one-hour television programs include highlights of the premier SCORE Trophy Truck competition in all five of SCORE’s 2014 World Desert Championship race series, as well as a sixth bonus program featuring the SCORE Baja 1000 qualifying event from the SEMA Show in Las Vegas, Nevada. The programs include:
– 28th SCORE San Felipe 250
– 2nd SCORE Imperial Valley 250
– 46th SCORE Baja 500
– SCORE Desert Challenge
– SCORE Baja 1000 Qualifying from the SEMA Show in Las Vegas, Nevada
– 47th SCORE Baja 1000
As air dates and times in each country are scheduled by ESPN, SCORE International will promote the broadcast information directly to its world-wide fan base on the SCORE International website and SCORE International facebook page.
Since its founding in 1973, SCORE International has been the world’s preeminent sanctioning body for off-road desert racing. Its flagship event – the SCORE Baja 1000 – is the toughest and most dangerous point-to-point desert race on Earth. Today, over 25 classes of trucks, buggies and motorcycles compete across five (5) races held in both Mexico and the United States in the SCORE World Desert Championship points series. Led by the 850-horsepower SCORE Trophy Truck® class, the series features the biggest superstars of the sport, including BJ Baldwin, Rob MacCachren, Bryce Menzies, Tavo Vildolsola, Troy Herbst and many more.
Official SCORE Sponsors for 2014: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Volaris Airlines-Official Airline, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.
Associate Sponsors: SatellitePhoneStore.com and Symons Ambulance Company.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.score-international.com.
ESPN International is a division of ESPN, Inc., which has grown to include ownership — in whole or in part — of 24 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in 61 countries and territories across all seven continents. ESPN International business entities include television, radio, print, internet, broadband, wireless, consumer products, and event management. The company and its holdings maintain offices or production facilities in key locations around the world including Bangalore, Bristol, CT, Buenos Aires, London, Mexico City, Miami, FL, Melbourne, Mumbai, New York City, Rio de Janeiro, São Paulo, Singapore, Sydney, Tokyo and Toronto. Since 1983, ESPN (originally founded in Bristol, Connecticut, in 1979) has been growing around the world, establishing itself as the leading global sports media brand. The company’s philosophy to global growth is to always serve sports fans and be locally relevant to them, with content and products that tap into their great passion and dedication.
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