Rigid Industries, the world leader in LED lighting, and a proud sponsor of The Mint 400, held March 15, 2014 outside Las Vegas, Nevada, would like to remind viewers of upcoming TV coverage of the event. The Mint 400 will air on Sunday, July 6th at 2 p.m. Eastern Time/11 a.m. Pacific Time.
Described as the purest unadulterated, pedal-to-the-metal death match of your vehicle versus the roughest 400 miles the west has to offer, Rigid Industries supported several racers in The Mint 400, including Adam Householder, Zak Langley, Ryan Landiak, Harley Letner, Craig Potts, Travis Chase, Steve Croll, Darren Henke, Tyler Denton, Eduardo Laguna, Brian Shaleen, Luke Johnson and members of Rigid’s Elite Torture Team, which includes Bryce Menzies, Jim Riley, Clyde Stacy, Justin Matney, Justin Davis, Ryan Greene and Jonathan Brenthel.
“The Mint 400 is the world’s most visible desert off-road race, second only to Dakar in terms of impact. We launched in January, and analytics indicate we made over 13 million impressions, with an average of 200K per post. I can’t wait to show this race to millions of Americans who have never seen an 850+ hp truck float over three foot holes at 140mph!” said Mint 400 COO Joshua Martelli.
Last year at the 2013 General Tire Mint 400 there were some exciting finishes. One of those exciting finishes was Rigid Industries Torture Team Member Bryce Menzies who won the Class 1400. He drove the #70 truck. This years race is bound to have more thrilling finishes.
Rigid is the first of its kind in the world of LED lighting, with patented optics and cutting edge technology. Rigid Industries is the industry leader in extreme light output, durability and maximum efficiency for powersports, off-road, marine, agriculture and multiple other uses.
The toughest conditions on Earth are no match for the superior lighting and long-lasting performance Rigid Industries LED Lighting products provide. Rigid rugged and durable products are backed by a world-renowned warranty program and customer service by an American-made company located in Gilbert, Arizona.